Sex Sells. Sexuality Sells Better.
We’re all familiar with the use of sex in advertising. It can be effective, but we’ve also seen it handled very, very badly. Think of Carl’s Jr. or other tacky sex-only ads (most anything featuring a Kardashian, for example). Join Steven Ing, MA, MFT, as he discusses how to use sexuality and storytelling as a way to sell your clients’ products by bringing people together around human experiences — instead of shock-and-awe campaigns that leave little to remember. As he says, “Everyone has sexuality — it’s a touchstone of our humanity. The key is to make it safe and appealing to the universal commonalities we all share.” Advertising reflects the attitudes in the world around us, but it also helps shape them. Mindless titillation might capture a few eyeballs for a moment, but they won’t be talking about your brand. But sexuality inherently invites storytelling, which is a key ingredient of a successful ad or campaign. If sex is the “what,” then sexuality is the “why.” This presentation will explore these concepts addressing how the use of sexuality more than sex can create engaging, memorable ads for your clients.